We're Jeff Meyer and Craig Stewart, two journalists who became SEO and content marketing specialists.
We combine newsroom-level interviewing and storytelling with award-winning SEO, GEO, and content marketing, so AI systems understand who you are, what you do, and why you're credible.
The result: your business reaches real buyers across Google, ChatGPT, Perplexity, and Claude, even as zero-click answers reshape how people search.
Journalist-led SEO and B2B content marketing
Search has changed. Your content strategy needs to reflect that
AI-generated summaries, conversational interfaces, and zero-click answers now shape how buyers discover brands. Ranking still matters, but inclusion in AI responses requires something rankings never demanded: content with genuine authority, clear structure, and credible substance behind it.
We approach it differently: journalist-led SEO and content marketing
Before we write a word, we interview your team like we're reporting a feature. What's shifting in your market, what customers actually ask, what proof points you have, what you genuinely stand for. That process surfaces angles competitors miss and produces content with real substance rather than optimised filler.
That editorial foundation shapes everything we build: technical SEO, GEO and AI visibility frameworks, entity and authority modelling, and full-funnel B2B content, executed end-to-end and built to be understood by both humans and AI systems.
Our Services
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SEO & GEO Visibility
We audit your SEO maturity, technical readiness, and AI platform presence, then build a prioritised roadmap covering quick wins and structural improvements. We optimise your content and authority signals so your brand gets cited in AI-generated responses and traditional search.
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Content Production
We produce journalist-led content across every format, including SEO articles, case studies, whitepapers, newsletters, and LinkedIn posts. We extract the insight your subject-matter experts carry in their heads and turn it into content that's accurate, distinctive, and built to earn authority.
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B2B Content Strategy
We map your editorial direction to commercial priorities: topic and demand strategy, thought leadership and founder-led narratives, LinkedIn content plans, and production workflows your team can run or hand to us.
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Measurement & Reporting
We define the right KPIs for organic and AI search, connect content activity to pipeline, and build dashboards that reflect how visibility actually drives revenue.
Who we’ve worked with
Turning your authenticity into durable authority
Jeff and Craig bring three decades of newsroom experience: asking the right questions, finding the real story, and translating complex ideas into clear, compelling content that your customers recognise as true.
That foundation matters more in AI search than it ever did in traditional SEO. AI systems surface content with genuine expertise and consistent credibility signals. Superficial content, however well-optimised, gets filtered out.
Twisted Pear exists to help B2B businesses build the kind of authority that survives platform change, because it was earned rather than engineered.
Why Twisted Pear
We combine strategic SEO and GEO with journalist-led content production, working end-to-end across strategy, creation, and measurement. We're direct about what generative search can and can't deliver, and we focus on what compounds over time.