Powered by journalists. Optimising for modern search.
We combine newsroom-level interviewing and storytelling with award-winning SEO, GEO and content marketing, helping AI systems understand who you are, what you do, and why you're credible. The result: your business finds real buyers, even as zero-click answers reshape search.
Get your brand discovered on Google AI Overviews, ChatGPT, Perplexity, and Claude, and stay one step ahead of your competitors.
Journalist-led SEO and B2B content marketing
Search has changed, and visibility has changed with it.
Customers increasingly discover brands through AI-generated summaries, conversational interfaces, and zero-click answers, not by clicking through pages of results.
Traditional SEO optimises for rankings. Generative search optimises for inclusion. AI systems interpret authority, synthesise entities, and summarise trust signals. If your brand isn't structured clearly, connected semantically, and supported by credible content, you risk becoming invisible – even if you still rank.
This isn't the end of SEO. It's the evolution of it.
We approach it differently: journalist-led SEO and content marketing
Before we write a word, we interview your team like we're reporting a feature: what's changing in your market, what customers actually ask, what proof points you have, and what you genuinely stand for. That's how we find angles competitors miss and build content with real substance.
That editorial foundation then shapes everything: technical SEO, entity and authority modelling, AI visibility frameworks, and full-funnel B2B content – executed end-to-end, and built to be understood by both humans and AI systems.
Our Services
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GEO & AI Visibility Audits
We assess your SEO maturity, technical readiness, entity clarity, and AI platform presence — then deliver a prioritised roadmap covering quick wins, strategic shifts, and the gaps costing you visibility.
This is where most organisations realise the gap between "ranking" and "being referenced".
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B2B Content Strategy & Planning
We define topic and demand strategy, map editorial calendars and production workflows, develop thought leadership and founder-led narratives, and build LinkedIn strategies tailored to your audience, giving you a content programme aligned to commercial priorities that your team can follow, or we can execute.
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Full-Stack B2B Content Production
From SEO blogs and case studies to whitepapers, ebooks, newsletters, podcasts, and LinkedIn posts, we produce journalist-led content across every format, extracting the insights your experts carry in their heads and turning them into material that's accurate, distinctive, and built to earn authority.
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GEO Strategy & Roadmapping
Generative visibility requires intentional design. We translate AI search evolution into clear, practical direction: building entity and authority frameworks, natural language query strategies, and content structures optimised for AI synthesis.
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AI Visibility & Authority Optimisation
AI systems reward clarity, depth, and structured trust. We optimise your content, structure, and authority signals so AI systems understand who you are, what you do, and why you're credible; securing inclusion in summaries, not just rankings.
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Measurement & Attribution in the AI Era
We redefine your KPIs for AI search, connect organic authority to pipeline and revenue, and build dashboards that reflect reality — not just the traffic metrics that no longer tell the full story.
Who we’ve worked with
Adding authenticity in the AI era.
AI systems amplify clarity.
They expose superficiality.
They reward genuine expertise.
Our approach is grounded, commercial, and strategically honest.
We don’t promise algorithm tricks.
We don’t sell shortcuts.
We don’t pretend generative search is fully understood.
We help you build durable authority — the kind that survives platform change.
Why Twisted Pear
Twisted Pear is a strategic SEO & GEO consultancy focused on sustainable visibility, not temporary tactics. With deep roots in B2B content marketing, because authority is built by what you publish, not just what you tweak.
We’re journalists as well as marketers and SEOs. We bring 30 years of newsroom experience, which means we know how to ask the right questions, find the real story, and translate complex ideas into clear, compelling messaging your customers recognise as true.
That matters even more in AI search, where credibility signals and consistent narratives shape what gets summarised, cited and recommended.